By Jeff Sefton

A hotel sales team will work with Wholesalers to help fill hotel rooms. A wholesaler will be provided with a special negotiated rate which is typically based on the number of occupied rooms that are being guaranteed to the hotel over a determined period of time.

Wholesaler Functionality

Wholesaler functionality allows you to hold a block of rooms for a wholesaler and book those rooms out of the group block at previously negotiated wholesaler rates.

A wholesaler reservation is not the same as a typical reservation – It is necessary for a wholesaler to book reservations and obtain their preferred room rate while having their reservation take inventory from an assigned block of rooms.

Here are functions that you should look for when evaluating a property management system’s wholesaler module:

• Wholesaler confirmations
• Wholesaler pickup reports
• Pickup from Wholesaler block
• Wholesaler statistical reports
• Ability to set predetermined wholesaler rates
• City Ledger/Account receivable billing
• Ability to add additional hotel services
• Group check-in entire group or individually
• Group check-out entire group or individually
• Ability to assign room numbers to reservations booked by wholesaler
• Ability to quickly create ongoing wholesaler blocks for seasons or entire year
• Ability to drop unbooked rooms from the block by set number of days prior to arrival date
• Ability to split charges for incidentals and room and tax charges for wholesaler reservations

Image Credit: Alan Levine

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